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B2C Solutions, a leading Qatar-based workforce management and staffing firm, has been honoured with the “Problem Solver – Workforce Management” award at the INSIGHTS Middle East Call Centre & CX Awards 2025, held in Dubai on Sept. 25. The accolade was announced at the annual awards gala on Sept. 25 and recognizes B2C Solutions’ innovative approach to optimizing workforce planning and performance in customer contact operations.

The INSIGHTS Middle East Call Centre & CX Awards are organised by INSIGHTS Middle East - a Dubai-based consulting group that has guided the regional contact centre industry for over 25 years. This prestigious event celebrates excellence across customer experience and operations. In particular, the “Problem-Solver” category challenges finalists to demonstrate practical solutions to specific call centre challenges. Winners are determined by expert judges and conference delegates, underscoring the real-world impact of their initiatives. B2C Solutions distinguished itself in the Workforce Management subcategory by showcasing a steady solution to labour scheduling and optimisation, reflecting its deep expertise in this area over the years.

Aarti Mahajan, CEO of B2C Solutions, said the award highlights the company’s dedication to solving complex workforce challenges. “We are honoured to receive this prestigious award,” Mahajan commented. “Workforce management and operational efficiency are at the heart of what we do, and this recognition validates our team’s commitment to developing innovative solutions that help our clients optimise their contact centres.”

B2C Solutions is renowned for connecting organisations with qualified professionals and providing end-to-end workforce services. It has emerged as one of Qatar’s premier sourcing and staffing firms, with over a decade of industry experience. The company’s comprehensive offerings include Recruitment Process Outsourcing (RPO), permanent and contract staffing, career management and transition, and leadership training and development. Its client-centric approach and market insight have made it a trusted partner across sectors such as healthcare, telecom, finance and government. By leveraging this broad expertise, B2C Solutions has been able to design the innovative workforce management solution that won this award.

The “Problem Solver - Workforce Management” award further cements B2C Solutions’ reputation for excellence in personalised workforce optimisation in the region. It underscores the firm’s strength in tackling operational problems with measurable results.

Contacts: For more information, visit www.b2c-solutions.com